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The campaign brief

One call. One document. Yours either way.

30 minutes on a call. The brief follows within five working days, written for your firm.

Inside the brief.

A typed Neural Flow campaign brief on cream paper, with a fountain pen and a notebook of handwritten observations alongside it on a desk.
Five working days after the call, this lands in your inbox.
  1. A sharpened ICP.

    The specific verticals, deal sizes, and personas inside the buying committee who matter to you.

  2. What earns a yes.

    Buyer psychology and the triggers that move them, written in language you'd use on the call.

  3. Two angles worth testing.

    Each with a full email and LinkedIn sequence written against your actual ICP.

  4. Accounts worth a first look.

    A short, curated set, with the specific reason each one is on the list.

  5. Whether outbound fits your firm.

    Sometimes it doesn't. The brief will say so.

Before you book.

You run a UK B2B services firm, 5 to 40 people. Your deals are £50k or above, with a sales cycle under 12 months. You're the founder, or close to it.

The performance fee, the share of revenue on closed deals, is fixed in writing before anything starts. You see the number when the brief lands, not on the call. If it doesn't fit, the brief is yours and we go away.

Pick a time that works.

One question on the way through: what's prompting you to look at this now? Answer honestly. The call is built around your answer.

If the criteria above don't match, please don't book. The call won't be useful for either of us.

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Questions before you book? Email contact@neuralflow.co.uk. We reply within one working day.

What happens next.

  1. We confirm the call within one working day.

  2. You take the call. 30 minutes.

  3. Within five working days, a written campaign brief lands in your inbox.

  4. You decide what to do next.

If it's a no, we go away. No follow-up sequence. No “just checking in” three weeks later.