For UK firms that sell expertise, not products.
You built this firm to do the work, not to chase it.
Closing isn't your problem. Finding the right people to close, week after week, without becoming the firm's full-time salesperson? That is.
No retainers. No upfront fees. We only get paid when you close.
Referrals are a great client acquisition channel. They are a terrible growth strategy.
Referrals are working. They built this firm and they'll keep it alive for as long as they keep arriving. 82% of UK professional services firms your size would say the same thing. That isn't the problem. The problem is you can't decide to have more of them next Tuesday.
Last year, 44% of UK professional services firms missed their revenue targets. Not because the work wasn't good. Because the work is what the founder is doing instead of building a pipeline. Delivery eats the diary. Pipeline gets squeezed into Friday afternoon, then squeezed out entirely. By the time a project ends, there's nothing behind it.
The lag between a quiet quarter and the next deal closing is 84 days. That's three months of salaries running while you scramble. The scramble produces wrong-fit clients at the wrong price, which buys six weeks of breathing room and re-traps the cycle. You've been here before. The pattern isn't going to fix itself.
What we're not, so you can stop wondering.
This isn't a retainer agency. We don't get paid for sending emails. We get paid when those emails turn into closed revenue. If they don't, the only thing it cost you is one conversation and a campaign brief you keep regardless.
No-one on our side will ever sit in your meetings. We do the work that gets you in the room. The conversation in the room is yours. Your firm's voice, your firm's pricing, your firm's relationship with the prospect from minute one of the call. If you wanted someone else closing your deals, you'd already be hiring for it.
A cold list isn't a strategy. We don't sell lists. We don't sell “100 booked meetings a month.” Both of those are how outbound stops working. We work on a small number of campaigns at a time, in the verticals we know, with research that takes longer than the sequences themselves. Quality is the only thing that scales.
The short version.
We research the people you should be talking to. We write the emails and LinkedIn messages that earn a reply. We handle every reply, qualify the ones that are real, and only put a meeting in your diary when the prospect fits, has budget, and has a problem you can actually solve. Then we get out of the way. The conversation is yours. So is every relationship that comes from it. We earn a share of the revenue that comes from clients whose first conversation came from our outbound, and nothing if it doesn't.
Most clients see the first qualified meeting inside 30 days, on a cadence of 100 to 300 carefully chosen contacts a month.
Five things that need to be true.
- You're a UK B2B services firm with somewhere between 5 and 40 people. Smaller and you don't have the delivery capacity to absorb new pipeline. Larger and you've already built a sales function and don't need us.
- Your average deal is £50k or above and your sales cycle is under 12 months. Smaller deals don't justify the model. Longer cycles mean we're both waiting too long for the feedback loop to tell us anything useful.
- You're the founder, or you sit close enough to the founder that decisions get made. Outbound for technical services dies in committees. Whoever owns the relationship needs to be in the room early.
- You can close when you're in the room. You already win business when you get in front of the right person. Your close rate from qualified meetings is strong. The gap is upstream.
- You don't currently have a way to get into more rooms. Whatever you've tried, the pipeline still depends on who happened to think of you this quarter.
If most of these are clearly true, the next step is one conversation. Pipeline stops being something you build in stolen hours.
One conversation. Then a campaign brief in your hands.
30 minutes on a call. A campaign brief in your inbox within a few days, built for your firm and yours regardless of what happens next.
If you don't want to work together after the call, you keep the brief and we go away.